With over 21 billion web pages on the internet, the competition to gain the best page rank in each industry’s field is immense. There are several SEO (Search Engine Optimisation) techniques that when combined can dramatically improve your position on the leading search engines.
When it comes to online marketing social networking sites have become increasingly popular and are starting to be utilised. The majority of people that you know will often be a member of sites such as Twitter and Facebook, both of which are key marketing devices. YouTube is fast becoming an effective marketing tool that can boost the number of visitors to your website.
One of the main uses of YouTube within SEO is to get your website into the top of the Google search engine results (SERPS). YouTube’s most popular videos can be shown in Google’s search results if correctly optimised within the YouTube site itself. This can potentially grab you another spot in the search engine results provided you have entered relevant keywords, tags and descriptions when uploading your YouTube video.
Another way of using YouTube as an SEO tool is to embed your YouTube videos into your website content. By embedding videos into your blogs it is likely that more people will view your video which will increase its popularity and thus it will be more likely to be shown in search results. Google seems to prefer websites that have embedded YouTube video content and often places these higher in the search results compared to those that have not got embedded YouTube Videos.
An added bonus of creating YouTube videos from an SEO point of view is that once you have a few videos you can build your own Keyword YouTube Channel to house your videos, this channel contains a link to your site so is adding to the number of backlinks that point to your site.
It is important to remember that no one SEO technique will get you to the top of the search results but when you correctly combine both On Page and Off Page strategies you will see the best possible outcome. SEO is a science and getting the combination right is a bit like chemistry, no set formulae is the same and therefore it is best to use an experienced SEO company that will be able to create a bespoke SEO solution for your particular business and goals.
With 10 years experience and a host of leading name clients SEO Junkies know what we are doing and do it well. Contact your very own SE Junkie now to see how we can help improve your business.